Behind the Wings: Creating the Halo Collection

Creating a collection always begins with a feeling.

Before the sketches, stones, settings, photography, packaging, or final pieces, there is an emotion we are trying to bring to life. With Halo, that emotion was love that remains. It was the feeling of carrying someone with you, even when you can no longer physically reach for them. It was remembrance, protection, light, grief, gratitude, and hope all existing together.

From the beginning, I knew Halo needed to feel different. I wanted it to be beautiful, but I also wanted it to mean something. Every element needed to support the story behind the collection, from the shapes and stones to the location, lighting, music, and the way we ultimately introduced Halo to the world.

The wings became one of the most important symbols throughout the creative process.

Wings can represent so many things: protection, freedom, guidance, strength, and the feeling that someone is still close to us. They can symbolize the people who helped lift us, the people who watched over us, and the people whose love continues to surround us. I loved that the wings could feel celestial and emotional without defining exactly what they had to mean. Each person could look at them and see their own story.

That was important to me throughout the entire collection. We wanted to create meaningful symbolism, but we never wanted to tell the person wearing HALO who or what the jewelry had to represent. The pieces needed to leave room for personal interpretation. A design might remind one person of a grandmother they lost, while someone else may wear it for a friend, a parent, a child, a beloved pet, or someone who is still here and has been a guiding light in their life.

The stones were also chosen to create a feeling of light. I wanted the collection to have softness and luminosity, with details that seemed to glow rather than simply sparkle. There is something beautiful about the way a stone catches even the smallest amount of light. It reminded me of memory itself. Sometimes a memory is bright and immediate, and sometimes it appears quietly, in a song, a familiar scent, a place, or a small moment that suddenly makes someone feel close again.

As the collection developed, we continued returning to the balance between darkness and light. Halo acknowledges that loss can be incredibly painful, but it is not a collection built only around sadness. It is also about the light people leave behind. It is about the lessons, laughter, traditions, courage, and love that remain with us. I wanted the jewelry to reflect that balance through celestial elements, glowing stones, graceful silhouettes, and details that felt both strong and delicate.

When it came time to bring the collection to life visually, Spain felt like the perfect setting. The location was absolutely beautiful, with gorgeous mountainscapes, open skies, and lighting that gave every scene a natural, almost otherworldly glow. There was a sense of quiet and scale in the landscape that felt right for Halo. The mountains created this incredible feeling of strength and permanence, while the light brought a softness that made the jewelry feel luminous and ethereal.

The location did not compete with the collection. It helped tell its story.

There were moments during the shoot when the light moved across the mountains and everything seemed to come together exactly as we had imagined it. The setting felt peaceful, powerful, and emotional without needing to be overly dramatic. It created the feeling of standing somewhere between the earth and the sky, which was so fitting for a collection about the people we carry with us and the love that continues beyond what we can see.

Music was another meaningful part of shaping the world of Halo. For the Fizztopia stage reveal, we used Demi Lovato’s song “Ghost.” It was so beautiful and fit the collection perfectly. The emotion in the song captured that feeling of longing for someone’s presence and continuing to feel connected to them after they are gone.

When the music played during the reveal and the visuals, jewelry, and story all came together, the moment felt incredibly powerful. It was one of those times when a song does more than accompany a presentation. It becomes part of the storytelling. It gave language and emotion to something that can sometimes be difficult to explain.

The stage reveal was not simply about presenting a new jewelry collection. It was about creating a moment where people could pause, reflect, and think about the person who is part of their own Halo. I knew many people in the room would connect the collection to someone they had lost, and I wanted the reveal to honor that with care. The music helped us create that space.

Every creative decision behind HALO came back to intention. The wings were not simply decorative. The stones were not selected only because they were beautiful. The mountains, lighting, music, styling, and imagery were all chosen to support the deeper meaning of the collection.

That is one of my favorite parts of the creative process. A collection begins as an idea or emotion, and then layer by layer, it becomes a world. Sketches turn into pieces. Stones begin to carry symbolism. A location gives the collection atmosphere. Music gives it a voice. Eventually, all of those choices come together and become something people can hold, wear, reveal, and make part of their own lives.

Halo was created from our vision, but it will not truly be complete until each piece finds the person who gives it meaning.

Some pieces will be worn in memory of people who are deeply missed. Others will honor the people who continue to protect, encourage, and guide us. Some will become gifts between family members and friends. Others may mark a personal journey, a difficult season, or the strength it took to keep moving forward.

That is the beautiful thing about meaningful jewelry. We may create the design, but the wearer creates the story.

Because every Halo has a story, and I cannot wait to help share yours.